Abstract

The rapid advancement of technology has significantly transformed the eCommerce landscape, with Artificial Intelligence (AI) set to play a pivotal role. This article explores how AI can serve as a catalyst for struggling retailers by enhancing operational efficiency, improving customer experiences, and driving profitability. Key applications of AI in eCommerce include personalized shopping, efficient inventory management, automated customer service, and robust fraud detection. While presenting opportunities, AI integration also poses challenges such as technological investments and ethical concerns. This article emphasizes the importance of AI for the future success of eCommerce retailers, suggesting those who embrace AI will be better positioned for long-term growth and innovation.