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Impact of Google Ads in India for Small Local Businesses International Journal of Computer Techniques – Volume 12 Issue 2, 2025

Impact of Google Ads in India for Small Local Businesses

Impact of Google Ads in India for Small Local Businesses

By: Balasubramanian Dhandapani

Abstract

Google Ads plays a crucial role in the success of small businesses in India. This study examines its impact, challenges, and strategies for optimizing campaigns to enhance brand visibility and conversions.

Keywords

  • Google Ads
  • Small Businesses
  • Digital Marketing
  • Local Businesses
  • PPC

Conclusion

With the right strategies, Google Ads can drive sustainable growth for small businesses in India despite budget constraints. By optimizing campaigns with smart bidding and audience targeting, businesses can improve visibility and conversions.

References

  1. Google Ads Help Center. “How the Google Ads Auction Works,” Google, 2023.
  2. S. Kumar, “Digital Advertising Strategies for Small Businesses in India,” Journal of Marketing Research, vol. 22, no. 3, 2021.

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