Impact of Google Ads in India for Small Local Businesses International Journal of Computer Techniques – Volume 12 Issue 2, 2025
Impact of Google Ads in India for Small Local Businesses
By: Balasubramanian Dhandapani
Abstract
Google Ads plays a crucial role in the success of small businesses in India. This study examines its impact, challenges, and strategies for optimizing campaigns to enhance brand visibility and conversions.
Keywords
- Google Ads
- Small Businesses
- Digital Marketing
- Local Businesses
- PPC
Conclusion
With the right strategies, Google Ads can drive sustainable growth for small businesses in India despite budget constraints. By optimizing campaigns with smart bidding and audience targeting, businesses can improve visibility and conversions.
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