Abstract

Artificial Intelligence and Machine Learning are transforming CRM by enabling real-time adaptation, predictive analytics, recommendation engines, and dynamic pricing…

Keywords

AI in CRM, Machine Learning, Product Modeling, Dynamic Pricing, Predictive Analytics, Recommendation Engines

Conclusion

The evolution of CRM through AI-driven models highlights the importance of real-time personalization, intelligent insights, and strategic decision-making…

References

1. Shabestari, S. S., Herzog, M., & Bender, B. “A survey on machine learning applications in product development,” International Conference on Engineering Design, 2019.
2. Kumar, A., Singh, K. U., et al. “Customer lifetime value prediction using machine learning,” ISMSIT, IEEE, 2023.