A Comprehensive Framework for Integrating and Processing Customer Data in CRM Systems
A Comprehensive Framework for Integrating and Processing Customer Data in CRM Systems
Vijay Kumar Musipatla | International Journal of Computer Techniques
Abstract
In today’s data-driven world, effective CRM integrates diverse customer data from multiple sources to provide a unified view…
Keywords
Data Integration, CRM Systems, Data Silos, ETL Processes, Unstructured Data, Data Warehousing, Business Intelligence
Conclusion
Customer data is one of the most valuable assets a business can have, provided it is properly connected and understood…
References
- Y. Huang, “Situation Awareness and Information Fusion in Sales and Customer Engagement: A Paradigm Shift,” arXiv.org, 2020.
- M. Bakator et al., “CRM and customer data: Challenges of conducting business in digital economy,” Journal of Engineering Management and Competitiveness, 2021.
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